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Prospecting Versus Marketing

By : Celeste Smith |August 08, 2017 |Blog |0 Comment

 

Man-Fishing-in-the-Sunset

Most people are familiar with prospecting in network marketing. It is the backbone of the business. However, many are not so familiar with marketing. Both have their advantages, but both have different methods of delivery.

Prospecting is like fishing with a fishing rod. You are casting a line and reeling in prospects one at a time in a very targeted way. It’s when you initiate a conversation with the intention of seeing if the person with whom you’re speaking is a “fit” for your product or service. Basically, you’re trying to create a business interaction, ultimately leading to a sale or a conversation about joining your business.

Marketing is like casting a fishing net to haul in a large number of prospects quickly. Due to the learning curve involved it is more complicated to implement and duplicate. However, it has its advantages.

Both of these marketing directions leverage the power of attraction marketing.

You see, you are either branding yourself though producing valuable content that you then inject into the marketplace to give solutions and leave them wanting more….or else, you are positioning yourself as the go-to people expert.

For quickest results, not only should you be doing active prospecting, but you should also heavily focus on sharing inspiring results, which, of course, encourages people to reach out to you passively.

Stay tuned. Later this week we will talk about some problems that can arise from both of these methods… and the solutions that will help you become a successful prospector and marketer.

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Leverage Part 2 – How to Leverage the Strengths of Your Team

By : Celeste Smith |July 27, 2017 |Blog |0 Comment

 

Leverage_Small

A few days ago, Chas introduced you to our Training Tidbit with a blog post talking about the importance of Leverage. Today I wanted to talk about how you about some practical ways that you, as a leader, can leverage your team’s strengths to bring about positive change and success in your business. After all, the best thing we can do for ourselves and our profession is to ensure we’re all operating at our best. As Tom Rath says, “Although individuals need not be well-rounded, teams should be.”

Here are five things you can do to set your practice up for success:

1. Put people first.

Whether they’re your patients, your employees, your peers, or your vendors, you should always put people first. After all, they’re your biggest assets as a leader, and they also will teach you the most. Surround yourself with brilliant people—individuals who are smarter than you at what they do—and then trust them to do it well (without your micromanagement).

2. Be flexible.

Of course you have big goals—the ones that form the overarching premise of what you want to achieve—and you should stick to those. But the smaller goals—the ones you develop along the way to help you get to where you ultimately want to go—you can adapt, change, or even dismiss. Don’t get stuck holding on to something that’s merely a stepping stone. Create a new stone—or tweak the current one—and move forward.

3. Share your vision.

Being forward-looking—“envisioning exciting possibilities and enlisting others in a shared view of the future”—is the second most frequently sought after attribute in a leader (right after honesty), and it is “the attribute that most distinguishes leaders from non-leaders.” Sharing your vision and working collaboratively with your staff to create—and then achieve—company goals will help your team stay engaged and feel like they’re an integral part of the business.

4. Stay passionate.

Your passion will make all the difference in your success. It will light the fire underneath you and propel you to see the bigger picture, to be thoughtful and creative in your approach. Plus, passion is contagious, so you will help inspire those around you—and keep them inspired even if things get hairy.

5. Focus on strengths.

Now for the big one: To help your team members perform at their very best, focus on their strengths, not their flaws. At Master Networks, we believe that you achieve the best results as a leader when you focus on helping your employees make the most of their talents.

What do you think? How do you leverage your team’s strengths to effect positive change in your practice?

 

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Leverage

By : Chas Wilson |July 25, 2017 |Blog |0 Comment

The-ultimate-example-of-Leverage

Everyone who studies or teaches or practices leadership knows that leaders make a profound difference in moments of crisis; in periods of intense change; in the early stages of an effort; in reinvigorating an initiative that has stalled. These are moments that call for extraordinary leadership, under what we would call extraordinary circumstances. There is a lot of attention paid to leaders who step into extraordinary challenges. Less attention is paid to the day-to-day leadership moments, which simply because of their frequency, can have an enormous impact on whether a leader or an organization is successful.

The majority of business leaders apply their skills in more routine interactions. These are the situations and challenges that appear daily: when leaders have to balance complex people dynamics and business dynamics; where leaders need to have perspective beyond their task or function; where leaders have to take a risk because there is limited information about the path forward. These are “leadership leverage” moments: the situations where effective leadership skills will dramatically impact business results and where leaders need to consciously focus on leading effectively.

Check out this excerpt from this week’s Training Tidbit:

“For entrepreneurs, leverage is the door of opportunity. Nearly all veteran business
owners have used leverage to get their businesses to the level of success they desire.
The belief that “one person alone can do anything significant” is a myth. The best do
not build in isolation.

In business, leverage simply means getting things done through other people. The right
people with the right talent doing the right things can cause productivity to expand and
profitability to explode. It’s a beautiful thing, and the sooner you embrace this concept
the faster you will get where you want to go.”

Everyone starts as a specialist and builds their foundation with a strong suite of specialty skills, but at a critical juncture, every young leader has to expand their perspective to lead and champion a breadth of activities far beyond their technical skills. As the business grows, founders can’t be everywhere at once or aware of what’s happening at every level throughout the organization. That’s where the leadership team comes in. Gain insight on what different departments and employees are thinking and feeling, what programs are working well and which need to be rethought and stay informed on different operations.

Leaders have to see far beyond today and far beyond their expertise. Leverage your team’s detailed view of its business to improve, inform and drive plans for growth. This team exists to help boost the leader to the next level of operating the company. So, if you’re the leader, help team members do exactly that.

Head to your chapter meeting this week to hear more about this week’s Training Tidbit.

 

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Glass Ceiling

By : mnwAdmin |November 24, 2015 |Blog |0 Comment

We have heard about the glass ceiling and perhaps you have experienced it in the past or are experiencing it as you read this. This is the invisible barrier that prevents you from reaching your Next Level. It can be related to a fear of the unknown. If I take this next step what will happen? Will I fall on my face? Will others laugh at me and say “I told you so”? Too often we operate based on fear, which creates this glass ceiling and prevents us from breaking through it. This time of year it is easy to say, “I’ll work on that after the first of the year.” By making these comments we are creating our own glass ceilings.

Thinking things will magically change after the New Year or pushing off implementing a new system will only delay our challenges. Our calendars begin to fill up leaving us less time putting systems and procedures into place that can actually lighten our load. Our fear of change is quickly forgotten when we begin to implement automation into our routine. Knowing our leads are automatically followed up with and all of our new prospects have heard from us will automatically lighten our load and reduce time spent worrying. Use the end of 2015 to make your breakthroughs so you are soaring high when 2016 hits. Schedule your no obligation private demonstration or begin your free trial now.www.NLSuite.com

Sherry Sonnenberg

Director of Sales & Marketing at Next Level Suite

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Team Building

By : Chas Wilson |October 28, 2015 |Blog |0 Comment

When you decide to grow a business, you are making a commitment to building a team. Even if you start as a solo entrepreneur or a freelance service provider, you are eventually going to need help. You’ll need other vendors to provide you things you can’t or don’t want to do yourself. You’ll likely become an employer as you grow. All of this is on the right path and allows you to get more done, serve more people, and get more dollars per hour. In the book Seven Habits of Highly Effective People Stephen Covey calls this habit number 6, Synergize. What he means is that we accomplish more when we work with and through others. I call this the fifth business discipline, Team building.

Entrepreneurs multiply their results and earn more income as they add talented people to their business team. It will free them up to do what they do best and get paid the most for. It attracts specialized talent: administrative, sales, service, and technical people, who will then do the best possible job at each of their specialties.

Mastering the fifth discipline, Team building, requires learning how to find talent, attract talent, make good hires, and then inspire performance and create teamwork and culture. The ultimate skill of master entrepreneurs is the power of leadership and networking. People aren’t born leaders they learn to be leaders. Where are you on the path of team building and leadership mastery? Focus on this because it will bring long-term rewards.

When it comes to Team Building, also think about adding a talented, qualified business coach. They will add great value to your team and help you through the hunting, hiring and growth of new team members. Click here to request a complimentary coaching call from one of our Next Level Coaches today.

~ Chas Wilson

Read more from the author here.

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First Impressions

By : mnwAdmin |October 28, 2015 |Blog |0 Comment

You only get one chance to make a first impression with prospective clients. What if that first impression is over the phone? How can you make sure you capture their attention and have the opportunity to make a second impression?

It is important to get your prospects talking about themselves. Be sure you are asking probing questions and more importantly you also need to be listening. People can tell if you are just asking questions to ask questions or if you genuinely care about them. If you are genuine and not forceful you are more likely to connect with someone. After you make that true connection the sale is the easy part.

The moral of the story is to take time to learn about people, listen to what they have to say, and B.O.N.D with them. Once you have Built on a common interest, Occupation was explored, and Needs were found, you are able to Develop the opportunities that can be a win-win situation. This may not be all completed in one call but the follow up that you do as a business owner will allow you the opportunity to complete this process and grow.

 

Sherry Sonnenberg

Director of Sales & Marketing at Next Level Suite

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What is your business’s greatest asset? YOU

By : Chas Wilson |October 14, 2015 |Blog |0 Comment

While customers and clients are important and great employees are valuable, the most important asset in your business is you.

You are the source of the vision, business direction, tenacity, and energy.  What are you doing to grow that asset? Who motivates the motivator? Who leads the leader? Owning a business and being an entrepreneur is a tough game to play. They say it’s lonely at the top because that’s where the buck stops and tough decisions are made. So, where do you go for advice? Who gives you encouragement? Where does your learning and wisdom come from?

Entrepreneurs and business leaders must build their own support systems. They must find great sources for learning, seek role models and mentors, and create a support group. Often it is worthwhile to build a board of advisors, not necessarily a formal board of directors, but a group of colleagues that you respect. You need people that you can meet with regularly to share advice, and are accessible at any time to discuss pressing issues.

The key is to value yourself as an asset, an asset that you want to grow, improve, and nurture over time. Don’t wait until it is too late; take time to assess the support network that you have in place. Ask yourself what or who would make it even stronger. In the long run you will be very glad you did, and so will the people who count on you to be their provider, leader, and guide. ​Engage with a Next Level Coach, who can help you grow and improve. To request a complimentary coaching session Click here.

 

Chas Wilson

To read more from Chas Wilson, visit his blog here.

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Webinars

By : mnwAdmin |October 14, 2015 |Blog |0 Comment

Webinars are a great way to educate people on the products or services you offer. By making them educational, and not just a sales pitch, you give your customers a reason to join your webinar.  This creates more value for your customers and strengthens the relationship you have with them. They are a great way to engage your audience and show them why they cannot live without your product or service.

So many more people can attend a webinar than can attend a live event. If your customers can watch a webinar from the comfort of their home, they do not need to worry about child care, travel, or even getting out of their comfy clothes! By recording your webinar and setting it up on autoplay you are able to continue to reach people without tying your schedule. Studies have found that using webinars, and repeating those recordings, you are able to reach 300-500% more people than you would at one live event. If you are not recording you are missing all of these people. A recorded webinar is an asset that can be used repeatedly over and over, saving you time and money.

 

Sherry Sonnenberg

Director of Sales & Marketing at Next Level Suite

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1-3-5 GPS

By : Chas Wilson |September 16, 2015 |Blog |0 Comment

In high-stake sporting events, the team with the best game plan usually wins. For entrepreneurs the best business plan will achieve success and help them succeed at the highest possible level. The best business plans are easy to understand and act upon.  In my opinion the best business plans can be reduced to a single page.

The classic formula we use for a one-paged business plan is called the 1.3.5. GPS. This business plan is your guidance system and will take your business to its desired destination, a destination that is productive and profitable.

·         1 – The number one represents the primary goal of the plan. This is a single measurable outcome that will indicate that things have worked out as desired. The key is that the number is easy to track, and its achievement means that the venture has succeeded.

·         3 – The number three represents priorities that will most impact and determine the achievement of that one goal. They are the key priorities that will focus all of the business’ energy, resources, and creativity towards that one goal.

·         5 – The number five represents the key steps to each priority. These are the actions that need to be taken and the execution of the plan. These are things that will get done to accomplish each priority, which will lead you back to that one goal.

The creation of a 1.3.5 GPS certainly takes time and energy!  The implementation takes even more effort.  Engage with a Next Level Coach, who can hold you accountable to the creation and implementation of your 1.3.5 GPS. To request a complimentary coaching session Click here.

 

Chas Wilson

To read more from Chas Wilson, visit his blog here.

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Lead capture pages

By : mnwAdmin |September 14, 2015 |Blog |0 Comment

When created correctly, lead capture pages can be a great continual source of prospects for a business.  When creating your page you need to determine who you are targeting.  Are you getting new customers or repeat customers who might be interested in other products or services you might offer? Once you know whom you are targeting, define and create a relevant reward. This should be something that will be of interest to your target audience. E-books, Webinars, and consultations are always of great value to your contacts.

You will want to ensure your headline is one that will capture people’s attention and draw them in for more information. Along with the headline, your opening paragraph should be short, persuasive and descriptive.  Don’t be too creative here, you want them to know exactly what you are offering.  Adding a video or image to your lead capture page is not always necessary. However, if you were giving away an E-book an image of the front cover would be beneficial.

Lead capture pages are available in all three Next Level Suite accounts. If you have an account and have not used them yet, start implementing them today.  If you do not have an account sign up for your free trial and see where it can take you.

 

Sherry Sonnenberg

Director of Sales & Marketing at Next Level Suite

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