Author Archives mnwAdmin

Glass Ceiling

By : mnwAdmin |November 24, 2015 |Blog |0 Comment

We have heard about the glass ceiling and perhaps you have experienced it in the past or are experiencing it as you read this. This is the invisible barrier that prevents you from reaching your Next Level. It can be related to a fear of the unknown. If I take this next step what will happen? Will I fall on my face? Will others laugh at me and say “I told you so”? Too often we operate based on fear, which creates this glass ceiling and prevents us from breaking through it. This time of year it is easy to say, “I’ll work on that after the first of the year.” By making these comments we are creating our own glass ceilings.

Thinking things will magically change after the New Year or pushing off implementing a new system will only delay our challenges. Our calendars begin to fill up leaving us less time putting systems and procedures into place that can actually lighten our load. Our fear of change is quickly forgotten when we begin to implement automation into our routine. Knowing our leads are automatically followed up with and all of our new prospects have heard from us will automatically lighten our load and reduce time spent worrying. Use the end of 2015 to make your breakthroughs so you are soaring high when 2016 hits. Schedule your no obligation private demonstration or begin your free trial now.www.NLSuite.com

Sherry Sonnenberg

Director of Sales & Marketing at Next Level Suite

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First Impressions

By : mnwAdmin |October 28, 2015 |Blog |0 Comment

You only get one chance to make a first impression with prospective clients. What if that first impression is over the phone? How can you make sure you capture their attention and have the opportunity to make a second impression?

It is important to get your prospects talking about themselves. Be sure you are asking probing questions and more importantly you also need to be listening. People can tell if you are just asking questions to ask questions or if you genuinely care about them. If you are genuine and not forceful you are more likely to connect with someone. After you make that true connection the sale is the easy part.

The moral of the story is to take time to learn about people, listen to what they have to say, and B.O.N.D with them. Once you have Built on a common interest, Occupation was explored, and Needs were found, you are able to Develop the opportunities that can be a win-win situation. This may not be all completed in one call but the follow up that you do as a business owner will allow you the opportunity to complete this process and grow.

 

Sherry Sonnenberg

Director of Sales & Marketing at Next Level Suite

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Webinars

By : mnwAdmin |October 14, 2015 |Blog |0 Comment

Webinars are a great way to educate people on the products or services you offer. By making them educational, and not just a sales pitch, you give your customers a reason to join your webinar.  This creates more value for your customers and strengthens the relationship you have with them. They are a great way to engage your audience and show them why they cannot live without your product or service.

So many more people can attend a webinar than can attend a live event. If your customers can watch a webinar from the comfort of their home, they do not need to worry about child care, travel, or even getting out of their comfy clothes! By recording your webinar and setting it up on autoplay you are able to continue to reach people without tying your schedule. Studies have found that using webinars, and repeating those recordings, you are able to reach 300-500% more people than you would at one live event. If you are not recording you are missing all of these people. A recorded webinar is an asset that can be used repeatedly over and over, saving you time and money.

 

Sherry Sonnenberg

Director of Sales & Marketing at Next Level Suite

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Lead capture pages

By : mnwAdmin |September 14, 2015 |Blog |0 Comment

When created correctly, lead capture pages can be a great continual source of prospects for a business.  When creating your page you need to determine who you are targeting.  Are you getting new customers or repeat customers who might be interested in other products or services you might offer? Once you know whom you are targeting, define and create a relevant reward. This should be something that will be of interest to your target audience. E-books, Webinars, and consultations are always of great value to your contacts.

You will want to ensure your headline is one that will capture people’s attention and draw them in for more information. Along with the headline, your opening paragraph should be short, persuasive and descriptive.  Don’t be too creative here, you want them to know exactly what you are offering.  Adding a video or image to your lead capture page is not always necessary. However, if you were giving away an E-book an image of the front cover would be beneficial.

Lead capture pages are available in all three Next Level Suite accounts. If you have an account and have not used them yet, start implementing them today.  If you do not have an account sign up for your free trial and see where it can take you.

 

Sherry Sonnenberg

Director of Sales & Marketing at Next Level Suite

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Why would I need a customer relationship management (CRM) tool?

By : mnwAdmin |September 02, 2015 |Blog |0 Comment

“Why would I need a customer relationship management (CRM) tool?” is a common question local business owners have been asking. They quickly understand the answer once they have implemented their CRM.  They soon wonder how they ever functioned without it. Here are the Top 5 Reasons to implement a CRM in your business.

1. Your Memory is NOT Perfect. As much as you would like to remember every person – by relying on memory, sticky notes, or calendar reminders – some contacts will fall through the cracks and not receive timely communication.  You don’t want to run into them and then remember you promised a follow up!

2. Organization, Organization, Organization. Keeping communications centrally located will ensure you are organized and consistent. You can see what emails were sent to a customer, check your notes about your last conversation, and add them to the calendar for your follow up.

3. Standout. You will most likely remember those people that stand out in the crowd and did something different.  By using your CRM correctly, you can do things a little differently than your competition. Add a video or audio message to your standard email. By recording a quick “Hi Joe, it was great to meet you today. In this email are all the things we covered. I am looking forward to working with you and getting to know more about you.” This will put a face and voice with your name and definitely shows your prospects you go above and beyond.

4. Status is Important. Always knowing the “status” of your contacts is important because it allows you to focus on the stage they are in. You will talk to your current customers, friends/family, hot leads, and prospects differently. By “tagging” contacts, and knowing their status, you can customize your communication plan just for them.

5. History is Imperative. As a local business owner/leader, you spend time planning and looking at the future of your business.  You also need to look back and review your history periodically.  A CRM ensures your history of communication with your contacts is documented and organized.  If you have a staffing change or take a vacation, others can see the history and take care of your contacts and customers.

 

Sherry Sonnenberg

Director of Sales & Marketing at Next Level Suite

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Did anyone get your email?

By : mnwAdmin |August 18, 2015 |Blog |0 Comment

So you just sent emails to your customers and leads.  Now you sit and wait and wait and wait for responses.  Did anyone get the email?  Did they look at?  Did they do something with it?  Don’t allow the fate of your emails remain a mystery.  Use a system, such as Next Level Suite (NLS), to see what your customers are viewing and when they viewed it.  In August, a new NLS feature called SmartSender, will also allow you to see when they open attachments.

SmartSender will allow you to send attachments, see when your customers opened those attachments and will also allow you to bundle multiple files together.  Feel free to send a new lead one email with a bundle:  a word document, a short video, and a voice message from you. The system is smart enough to track when they view each of these items and you can then determine their interest level.

You can also use this to communicate with your employees. For example, you create a training video and a Word document they need to view.  Send these as a bundle in NLS to track when they have completed everything. The opportunities are endless. CLICK HERE to view a You Tube video about how it works.

Sherry Sonnenberg

Director of Sales & Marketing at Next Level Suite

 

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Do you work with PEP?

By : mnwAdmin |August 05, 2015 |Blog |0 Comment

Do you work with PEP? Do you have Purpose, Enthusiasm, and Pizzazz in your business? These three things get you noticed and help people to remember you and what you do. They are part of what we call the Special Sauce in your business. Join us on Thursday August 13th at 10 am CDT for a free business training webinar with Dave Jenks. He will talk about P.E.P and your businesses’ Special Sauce. This fun 30-minute training will keep you engaged and provide fun, effective tips to liven up your business and how others see you. CLICK HERE to register.

Sherry Sonnenberg

Director of Sales & Marketing at Next Level Suite

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What information are you gathering?

By : mnwAdmin |July 22, 2015 |Blog |0 Comment

By using a CRM, business leaders and entrepreneurs have access to the necessary business intelligence to understand their contacts’ and customers’ behaviors.  Armed with this knowledge they know

  • which campaigns are working.

  • which customers to target with a specific offer.

  • which messages are creating action.

  • which methods of communication are working.

Gathering this type of information reduces time and money wasted on sending out the wrong promotion to the wrong customer and/or contact.  Correct use of the information allows you to create enhanced, effective and focused marketing and brand awareness.

If you need this type of business intelligence to communicate more effectively with your contacts, try out Next Level Suite for free today. See what your customers are interested in and begin to wow them by being aware of their interests and preferences.

If nothing changes, nothing changes. Take advantage of the opportunity to change what you are doing to change your business.

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Getting the Most Out Of Your Coaching Experience

By : mnwAdmin |July 09, 2015 |Blog |0 Comment

More and more people are realizing the benefits of coaching. Yet others are not having nearly the return on investment that they should. Here are a few things you need to do to maximize your return from your coaching experience:

Pick a coach that is a match for you. Consider communication style, experience, and success with past clients.  Take time to research and interview several coaches before selecting someone.

Have clear expectations of the results you are looking for.  Share your goals and document measurements of where you are now.  Periodically measure progress to the goals.  A solid baseline of results and clear goals will help keep everyone involved accountable.

Own the fact that YOU will be doing the work. Just as physical trainers can’t lift the weights for you, your coach can’t read, journal and grow for you. Commit to the process and the coach you select. Stay with it for a minimum of 6 months and evaluate from there.

For more information contact Coach Fino with Next Level Coaching at 717-571-6387 or coachfino@masternetworks.net

 

Rich Fino

VP of Next Level Coaching

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Are you reactive or proactive?

By : mnwAdmin |July 09, 2015 |Blog |0 Comment

When local business owners are first starting out, they often operate in a reactive versus proactive mode.  When things get bad they do anything and everything possible to save their businesses.  They react to the situation they are in.  Once the crisis is handled, they will relax and go back to “winging it” until the next crisis; and the cycle continues.  Moving to a proactive approach can be achieved by putting systems and procedures into place.  When local business owners add systems, and thus predictability, into their businesses they move from a culture of crisis to a culture of enthusiasm.

What systems are you using to grow your business? Do you have procedures in place so you know what to do each day, week, and month to improve and grow your business? Join us to learn from someone who has been there and done that multiple times over the years. Dave Jenks will share his first-hand knowledge from his business experience in this 30 minute free webinar. CLICK HERE to register.

Sherry Sonnenberg

Director of Sales & Marketing at Next Level Suite

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