Author Archives Celeste Smith

Prospecting Versus Marketing

By : Celeste Smith |August 08, 2017 |Blog |0 Comment

 

Man-Fishing-in-the-Sunset

Most people are familiar with prospecting in network marketing. It is the backbone of the business. However, many are not so familiar with marketing. Both have their advantages, but both have different methods of delivery.

Prospecting is like fishing with a fishing rod. You are casting a line and reeling in prospects one at a time in a very targeted way. It’s when you initiate a conversation with the intention of seeing if the person with whom you’re speaking is a “fit” for your product or service. Basically, you’re trying to create a business interaction, ultimately leading to a sale or a conversation about joining your business.

Marketing is like casting a fishing net to haul in a large number of prospects quickly. Due to the learning curve involved it is more complicated to implement and duplicate. However, it has its advantages.

Both of these marketing directions leverage the power of attraction marketing.

You see, you are either branding yourself though producing valuable content that you then inject into the marketplace to give solutions and leave them wanting more….or else, you are positioning yourself as the go-to people expert.

For quickest results, not only should you be doing active prospecting, but you should also heavily focus on sharing inspiring results, which, of course, encourages people to reach out to you passively.

Stay tuned. Later this week we will talk about some problems that can arise from both of these methods… and the solutions that will help you become a successful prospector and marketer.

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Leverage Part 2 – How to Leverage the Strengths of Your Team

By : Celeste Smith |July 27, 2017 |Blog |0 Comment

 

Leverage_Small

A few days ago, Chas introduced you to our Training Tidbit with a blog post talking about the importance of Leverage. Today I wanted to talk about how you about some practical ways that you, as a leader, can leverage your team’s strengths to bring about positive change and success in your business. After all, the best thing we can do for ourselves and our profession is to ensure we’re all operating at our best. As Tom Rath says, “Although individuals need not be well-rounded, teams should be.”

Here are five things you can do to set your practice up for success:

1. Put people first.

Whether they’re your patients, your employees, your peers, or your vendors, you should always put people first. After all, they’re your biggest assets as a leader, and they also will teach you the most. Surround yourself with brilliant people—individuals who are smarter than you at what they do—and then trust them to do it well (without your micromanagement).

2. Be flexible.

Of course you have big goals—the ones that form the overarching premise of what you want to achieve—and you should stick to those. But the smaller goals—the ones you develop along the way to help you get to where you ultimately want to go—you can adapt, change, or even dismiss. Don’t get stuck holding on to something that’s merely a stepping stone. Create a new stone—or tweak the current one—and move forward.

3. Share your vision.

Being forward-looking—“envisioning exciting possibilities and enlisting others in a shared view of the future”—is the second most frequently sought after attribute in a leader (right after honesty), and it is “the attribute that most distinguishes leaders from non-leaders.” Sharing your vision and working collaboratively with your staff to create—and then achieve—company goals will help your team stay engaged and feel like they’re an integral part of the business.

4. Stay passionate.

Your passion will make all the difference in your success. It will light the fire underneath you and propel you to see the bigger picture, to be thoughtful and creative in your approach. Plus, passion is contagious, so you will help inspire those around you—and keep them inspired even if things get hairy.

5. Focus on strengths.

Now for the big one: To help your team members perform at their very best, focus on their strengths, not their flaws. At Master Networks, we believe that you achieve the best results as a leader when you focus on helping your employees make the most of their talents.

What do you think? How do you leverage your team’s strengths to effect positive change in your practice?

 

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